| Country Information | |||||||||||||
| Country: | USA | ||||||||||||
| Country Dialing Code: | +1 | ||||||||||||
| 2-character ISO Country Code (ISO-3166-1 alpha 2): | US | ||||||||||||
| 3-character ISO Country Code (ISO-3166-1 alpha 3): | USA| Capital: | Washington Washington Map
| Region: | | Currency: | US Dollar (USD) | Population: | 307212123 | Flag: | | 
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2012-05-22 11:44:10 | ... 2012-05-22 06:44:10 |
Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.
Over the past few years SMS has become a legitimate advertising channel. This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the MMA (Mobile Marketing Association), as well, has established guidelines and evangelizing the use of the mobile channel for marketers.
Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone.
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